Hello, I’m Charles Simpson Sr.
Marketing operations/automation +
Creative content =
A well-oiled and productive machine!
Experience
My favorite quote by Sir Winston Churchill is “success is going from failure to failure without losing enthusiasm” and this is how I face each challenge that comes my way
Education
Whether it is through consuming blog post tutorials, podcasts or training courses, I am always learning and staying updated on all new tech trends when it comes to marketing systems & operations
About Me
As a seasoned IT operations professional with a profound passion for technology and marketing operations, my expertise lies in the seamless implementation of systems designed to tackle complex challenges. My enthusiasm for data analysis and marketing analytics is a cornerstone of my professional skillset, allowing me to thrive in environments where data-driven promotional campaigns are paramount.
My expertise extends to content creation, where I possess a deep understanding of crafting impactful content and strategically disseminating it across various digital channels to cultivate an engaged and converting audience.
Notably, I have played a pivotal role in the marketing operations of America’s #1 Christian podcast as per Chartable in September 2020. Since joining the team in 2019, I have contributed significantly to achieving over 1 million downloads, a testament to my ability to elevate marketing operations to new heights.
With a proven track record of success and a relentless drive for excellence, I am eager to bring my unique blend of technical acumen and marketing prowess to further enhance the effectiveness of marketing operations in any dynamic environment.
Hobbies
Quality family time
Watching and playing soccer
Avid fanatic of home DIY
Outdoor activities
A heart for people & creative content!
Visionary & Strategist!
Focused on data analytics!
Hungry for results!
Experience
Hickey & Associates
Marketing Analyst
Mar 2022 – Nov 2023
Primary Responsibilities
✅ HubSpot core administrator for Hickey & Associates and Hickey Global, managing data hygiene and workflow integration.
✅ Embrace “Action, Analyze, Adjust” philosophy for data-driven marketing and sales strategies.
✅ Spearhead strategic list building in Apollo for business development and sales support.
✅ Develop key marketing strategies for brand awareness and conference/webinar engagement.
✅ Craft strategic email, landing page, and blog copy to enhance Hickey brand engagement.
✅ Oversee website management across Squarespace, WordPress.ORG, and Wix, with a focus on SEO.
✅ Create comprehensive tutorials and provide direct HubSpot Sales Hub Pro support.
✅ Coordinate marketing campaigns, assign tasks, set deadlines, and align sales team expectations.
Key Accomplishments
🏆 Elevated manually imported contacts to MQLs, enhancing email marketing efficacy.
🏆 Instituted project management methodologies, creating templates for streamlined marketing campaigns.
🏆 Achieved client acquisition success, as evidenced by a Canadian team member’s accolades.
🏆 Swiftly resolved Hickey Global website DNS issues, preventing extended downtime.
🏆 Developed a detailed HubSpot training curriculum for the business development and sales team.
🏆 Optimized editorial processes, reducing time for developing Hickey Institute reports and synchronizing with marketing-to-sales strategies.
Hot Dog Marketing
MarTech Manager
Mar 2022 – Aug 2022
Primary Responsibilities
✅ Strategized and executed all HubSpot operations (agency and client) as a Platinum-tiered solutions partner
✅ Responsible for all HubSpot onboarding and portal audit projects to ensure that clients are incorporating best practices.
✅ Coordinated digital onboarding which consists of requesting access to client Google, social media, domain/web hosting, SaaS platforms and more.
✅ Managed external team for all outsourced and non-critical HubSpot work.
Key Accomplishments
🏆 Worked with content marketers to implement effective lifecycle marketing campaigns within HubSpot with a focus of sales enablement and revenue operations (RevOps).
🏆 Developed strategic project plans towards the setup and integration of WordPress, HubSpot and numerous SaaS platforms either through Gravity Forms, Zapier and/or API/webhooks.
HubSpot Automation Manager
Dec 2020 – Mar 2022
Primary Responsibilities
✅ Strategized and executed all HubSpot operations (agency and client) as a Platinum-tiered solutions partner
✅ Responsible for all HubSpot onboarding and portal audit projects to ensure that clients are incorporating best practices.
✅ Coordinated digital onboarding which consists of requesting access to client Google, social media, domain/web hosting, SaaS platforms and more.
Key Accomplishments
🏆 Established more business-critical processes and procedures along with effective documentation to encourage the importance of business continuity
🏆 Awarded the 2021 Core Values Award for “Awesomeness”
Just Thinking Ministries
Digital Marketing Manager
Nov 2019 – Present
Primary Responsibilities
✅ Responsible for managing digital marketing and tech integration duties for the #1 Christian podcast (September 2020 – Chartable), Just Thinking Podcast, which has now become Just Thinking Ministries
✅ Established, managed, and applying ongoing strategy to the WordPress website and its ongoing importance to brand growth
✅ Analyzing web and social media traffic as a means of continued brand growth.
✅ Ensuring that the platform remains updated with current digital marketing trends and strategy.
Key Accomplishments
🏆 Enhanced content repurposing strategy to use the podcast audio for text images, videos and more
🏆 Generated processes and procedures around new episode release and sponsorship onboarding workflows
B.A.R. Podcast Network
Digital Marketing & Integration Coordinator
Oct 2019 – Present
Primary Responsibilities
✅ Responsible for consultation of digital marketing strategy and tech integration for the 25+ podcasts within the network
✅ Assisting podcast brands with migrating from web builders to WordPress.ORG on their own web hosting for brand growth
✅ Onboarding all podcast members into the private Slack group for podcast collaborations, content sharing and much more
✅ Analyzed web and social media traffic as a means of continued brand growth
Key Accomplishments
🏆 Established processes and procedures around new podcast member onboarding and setup
🏆 Established network website as a means of learning more about each podcast in a central location
Past Due Marketing
Owner
Nov 2016 – Present
Primary Responsibilities
✅ Visionary Guidance and Education: Providing expert guidance and education in brand consultation, web development, social media marketing, and email list building for content creators and solopreneurs.
✅ Web Development Expertise: Specializing in systems integration for WordPress.ORG web development, tailoring solutions to meet the unique needs of each client.
✅ Social Media Marketing Strategy: Developing and implementing comprehensive social media marketing strategies that enhance brand presence and engagement.
✅ Email List Building: Assisting clients in building and optimizing their email lists as a key component of their overall marketing strategy.
Key Accomplishments
🏆 Online Ecology™ Development: Successfully established and educated clients on the Online Ecology™ concept, demonstrating how websites, social media profiles, and email lists collaboratively contribute to overall business success.
🏆 Creation of Web Dev <!Simplified>: Innovated and launched Web Dev <!Simplified>, a unique service offering streamlined and cost-effective web development solutions. This service is designed to offer clients low-cost web development projects with essential systems integrations tailored to their industry needs.
Education
Certifications
Courses
Coming Soon
BS in Information Technology
University of Phoenix
Las Vegas, NV
2011-14
Implementing effective marketing systems & operations is a major priority. I see that priority and I am ready to serve. Let’s connect today!
