Hello, I’m Charles Simpson Sr.
I build efficient, data-driven marketing systems and operations that eliminate friction, unlock visibility, and drive strategic impact across teams.
From CRM architecture and automation to cross-platform integrations and analytics, I help organizations transform marketing technology into a predictable engine for growth.
Marketing Operations Rooted in Technical Expertise
My career blends deep technical fluency with strategic marketing operations leadership. I began by solving complex systems and technology challenges in IT, which gave me an enduring foundation in data integrity, automation, and cross-platform workflows. As I transitioned into Marketing Operations, I’ve built and optimized systems that align CRM architecture, automation logic, and analytics to help teams operate more efficiently and deliver predictable outcomes.
This experience isn’t just about tools — it’s about connecting technology to business impact and enabling teams to work smarter, not harder.
Always Learning. Always Evolving.
The landscape of marketing technology and operations evolves quickly, and I stay current through structured training, certifications, and ongoing hands-on practice with emerging tools and frameworks. I believe lifelong learning is essential to driving operational excellence and delivering systems that scale.
My commitment to development includes certifications in MarTech tooling, ongoing exploration of automation and data strategies, and a mindset of continuous improvement that benefits every team I support.
About Me
I’m Charles Simpson Sr., and my career isn’t just defined by titles — it’s defined by curiosity, systems thinking, and a love for connecting technology with people and purpose.
My story didn’t start in marketing operations as most might expect — it started with a genuine interest in marketing and sales, even before I knew what Revenue Operations was. Early on, I found myself drawn to the mechanics behind how businesses attract, engage, and retain customers. I was just as energized by digging into data and customer journeys as I was by understanding why certain campaigns worked and others didn’t. That curiosity eventually led me into IT, where I learned how systems behave, how data flows, and how technology can either create friction or unlock possibility.
That technical foundation wasn’t a detour — it was a launchpad. It gave me a deep understanding of how technology actually works, which today powers my ability to build, optimize, and scale marketing systems that are reliable, integrated, and aligned with business outcomes.
As I transitioned into Marketing Operations, I realized that my love for marketing and sales wasn’t separate from my technical skills — it was what made my approach different. I instinctively saw revenue operations, CRM strategy, automation, and analytics as the connective tissue between business goals and the technology that supports them — long before I knew RevOps was even a recognized discipline.
Today I help organizations design CRM platforms, build automation logic, implement integrations, and operationalize data so that teams can:
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Focus on strategy instead of redundancy
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Make decisions with confidence instead of guesswork
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Spend energy on creativity instead of firefighting
What drives me isn’t just solving problems — it’s building systems that make work less frustrating and more impactful for the humans who use them every day.
I stay curious. I stay learning. I stay committed to growth because the landscape of marketing technology never stops evolving — and neither do I.
If you value systems that support people, technology with purpose, and operations that connect to revenue outcomes, we’re already speaking the same language.
Hobbies
Quality family time
Watching and playing soccer
Avid fanatic of home DIY
Outdoor activities
People-Centered Systems Architect
Designing marketing technology that empowers teams, enhances collaboration, and enables smarter execution.
Strategic by Design
Turning business needs and technical insight into scalable, operational systems that work.
Data-Driven & Insight-Led
Crafting systems and workflows where reliable data drives confident decisions and measurable performance.
Built for Measurable Impact
Delivering operational clarity, streamlined execution, and outcomes that fuel growth.
Where I’ve Made an Impact
Southworth Clubs
HubSpot CRM Administrator
Jan 2024 – Jan 2026
At Southworth Clubs, I served as the sole HubSpot CRM Administrator, tasked with architecting, optimizing, and maintaining the systems that supported Membership Sales, Marketing, and Executive Leadership. I led strategy and execution for lead flow, pipeline management, data hygiene, tagging conventions, and campaign attribution, ensuring consistent pipeline visibility and dependable insights for cross-department stakeholders. By designing and refining workflow automation, I streamlined membership acquisition, follow-up, and engagement processes — reducing manual effort and improving responsiveness. I developed and managed complex integrations, including API-based solutions and custom coded workflow actions, which strengthened internal technical capability and eliminated recurring external dependencies. I also led the adoption of LLM-assisted systems workflows to translate nuanced business requirements into structured logic that improved automation accuracy and maintainability. Alongside CRM strategy, I built intuitive dashboards to improve visibility into pipeline health and engagement trends, empowering leadership with actionable reporting. I additionally supported WordPress and related digital systems as part of integrated engagement flows.
Hickey & Associates
Marketing Analyst
Sep 2022 – Nov 2023
As Marketing Analyst at Hickey & Associates, I managed full HubSpot CRM operations — including data hygiene, email and landing page execution, workflow configuration, and reporting dashboards — to improve system responsiveness and alignment with strategic organizational goals. I applied analytical insight to refine email marketing and content strategies, enhancing engagement and relevance for targeted audiences. I pioneered integrated marketing approaches across social media, CRM, email, and web channels to align campaigns with broader brand objectives. My work also included automating email campaigns and establishing standardized project workflows to enhance cross-team collaboration and execution. I led the revamp of editorial processes for industry reports, boosting quality and efficiency in content delivery.
Hot Dog Marketing
MarTech Manager
Mar 2022 – Aug 2022
At Hot Dog Marketing, I directed HubSpot operations for internal teams and client engagements as part of a Platinum HubSpot solutions partner. I conducted detailed portal audits and implemented standards for data hygiene and compliance, coordinated integration strategies across platforms using Zapier, API/webhooks, and supported WordPress and SaaS integrations. I led discovery sessions with clients to define operational needs and architect tailored implementations that improved CRM adoption and effectiveness. I also developed structured training resources that strengthened client proficiency with HubSpot best practices, and partnered with content marketers to implement lifecycle marketing strategies with a focus on sales enablement and RevOps alignment.
HubSpot Automation Manager
Dec 2020 – Mar 2022
In this role, I served as the primary HubSpot expert for onboarding, CRM migrations, and automation strategy for both internal teams and clients. I owned digital onboarding processes — coordinating access across Google, social media, domain/web hosting, and SaaS platforms — and built internal documentation and standardized methodologies that supported continuity and team efficiency. My contributions were recognized with the 2021 Core Values Award for “Awesomeness” for operational excellence and systems leadership.
Just Thinking Ministries
Digital Marketing Manager
Nov 2019 – Present
As Digital Marketing Manager for Just Thinking Ministries, I oversaw all aspects of digital marketing operations and technology integration for the Just Thinking Podcast, which achieved a #1 ranking on Chartable’s Christian podcast charts. I established and continue to manage the WordPress website, developed content repurposing strategies to maximize reach across media formats, and analyzed web and social media traffic to inform growth strategies. I also created repeatable processes for new episode releases, sponsorship workflows, and ongoing strategy — ensuring the platform remains aligned with current digital marketing trends and performance goals.
Past Due Marketing
Principal, Growth & Systems
Nov 2016 – Present
As Principal of Past Due Marketing, I lead digital marketing services with a focus on brand strategy, CRM onboarding and optimization, workflow automation, and systems integration tailored for content creators and solopreneurs. I specialize in WordPress.ORG web development and integration solutions that support scalable marketing operations.
Professional Development
Certifications
Courses
Coming Soon
BS in Information Technology
University of Phoenix
Las Vegas, NV
2011-14
Marketing operations and technology aren’t just “nice to have” — they unlock predictable performance, cleaner data, and scalable growth. I build systems, automation, and processes that connect strategy to outcomes. If you’re evaluating candidates who can lead MarTech transformation and elevate operational maturity, let’s connect.
